Our Services
Robust Capabilities Suited For Your Needs
Our breadth and depth of services ranges from media relations and content creation to strategic counsel, and all points in between. We use our robust skillset to secure valuable media opportunities for our clients while maintaining journalistic integrity and trust.
Media Relations
Journalists trust us to connect them with knowledgeable, objective industry experts who enhance their news stories. We build strong media relationships by matching experts to journalists’ needs, without pushing agendas. This fosters mutual trust, ensuring clients gain invaluable media exposure while reporters access the best-informed sources.
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Strategy & PitchingWe develop strategies and pitches for client news, research, and events. These include facilitating interviews, intercepting breaking news (newsjacking), keying pitches and releases to important events and dates, pitching research, and more.
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Journalist QueriesAs a respected and valued source to reporters, we respond to and fulfill multiple inbound journalist queries daily, directing them to clients most qualified to address the topic and subject matter.
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Rapid ReactionWe ensure breaking news or inbound inquiries are fielded to the relevant expert sources virtually instantly.
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Earned vs. Paid ContentWe research and identify inbound invitations, separating pay-to-play from genuine editorial invitations.
Content Creation
We tailor content to meet the editorial standards and needs of key media categories, ensuring it aligns with top editors’ expectations. We craft publication-ready materials such as op-eds, blogs, bylines, press releases, case studies, and more.
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Press Releases
- New clients, partnerships, acquisitions, innovation
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Case Studies
- Customer success stories and pitches
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Web Blogs
- Short articles up to 500 words
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Byline Articles
- Vendor neutral, 500-1500 word thought-pieces
Thought Leadership Evaluation
We help clients position their research, white papers, and ideas in a media-ready thought leadership format, elevating their business beyond the basics. We connect them with media executives, industry leaders, and experts, pitching their ideas to journalists. Our support includes interview prep, media pitching, content development, media appearances, and more.
Interview Preparation
Ongoing media briefing for all spokespersonsProactive Media Pitching
Presenting new thought, research, authors and spokespeople to the mediaContent Development
Ideation, development, writing and placement of byline articles and contributed contentMedia Appearances
Coordination of guest appearances on podcasts and TVPR Counsel and Advisory
We have guided top financial, technology, and management consulting firms in shaping proactive media strategies and presenting their expertise while also protecting clients from potential negative publicity. Our advisory services include strategic counsel, media materials, competitor analysis, crisis communications, and more.
Strategic Counsel
- Communications advisory across all markets, with internal and corporate communications counsel
- Quarterly strategy meetings, planning and reporting
Media Prep and Analysis
- Media briefing materials and prep calls to ensure positive and representational press
- Periodic analysis of competitors’ media presence and audits of media by channel
Media Training
- Media Counsel for ongoing engagement
- Crisis Management advisory
- LinkedIn strategy as requested
Team Communication and Reporting
While we prioritize securing media presence, we maintain clear client communication to reassess goals and performance. Frequent updates, weekly media activity reviews, and quarterly strategy meetings are a few examples of our coordination efforts. Our reporting initiatives include, but are not limited to, monthly PR tracking, competitor analysis, and Share of Voice metrics.
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Communication
- Frequent email and/or phone contact
- Weekly updates on media activities
- Quarterly strategy meetings
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Reporting
- Monthly PR tracking and measurement
- Competitor monitoring
- Quarterly reports with Share of Voice, Objectives and Key Results measurement, and Google Analytics
How we work
We uncover your talent, stretch your areas of expertise, and hone your ability to comment. Listen to the needs of reporters and editors and help expand their story scope. Proactively pitch you, place you in the path of the news cycle, and connect you with inbound inquiries. Build long- term, trusting relationships with journalists, editors and producers. Fold in deep perspective from multiple disciplines and cultures.
Media Relations Is Evolving
The media landscape has changed—so has public relations. At Meir Kahtan Public Relations, we align our clients’ needs with those of journalists. We highlight our clients’ expertise and ensure they fit into the current news agenda. We foster strong media relationships and respond quickly to inbound reporter inquiries.
Analytical, Intuitive Process
Working in a high-pressure industry, we understand the importance of moving instantly to connect our clients to media. But beyond that, we provide a robust suite of services, going above and beyond to deliver coverage in the right place at the right time.
We measure our success through quality as well as quantity.